Glossary of key terms

Masthead – The name and logo of the magazine.

The Lead – The introductory paragraph of an article.

Body copy - Refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards.

Serif font – Fonts like Times New Roman, or Baskerville Old Face, which have little bars on the end of the letters.

Sans serif font – Fonts like Impact, or Agency FB, which do not have little bars on the end of the letters.

Drop Capitals – Really big letter, which start off an article.

Cross Head – Small sub-heading used to split up a large block of text.White Space – White parts of a page other than text or pictures.

Mode Of Address – How the magazine talks to the audience.

Sell Lines – Text on the cover that helps to sell the magazine to the audience.

Banners – Text which stands out because its on a coloured background.

House Style – A magazines distinctive design that distinguishes it from its competitors.

Borders – The gaps at the edges of the page.

Gutters – The gaps between the columns of text.

Leading - The space between lines of text.

Kerning - The space between letters.

Strap Lines – A smaller headline, printed above the main headline.

Anchorage – The way in which text helps to pin down the meaning of a picture and visa versa.